PROGRAM PENGEMBANGAN KEWIRAUSAHAAN MELALUI STRATEGI PELATIHAN PENGEMASAN DAN PELABELAN PANGAN BAGI UKM DI KELURAHAN GANDUL DEPOK
ENTREPRENEURSHIP DEVELOPMENT PROGRAM THROUGH FOOD PACKAGING AND LABELING TRAINING STRATEGY FOR SMEs IN GANDUL VILLAGE DEPOK
Abstract
Dampak tekanan sosial dan ekonomi akibat pandemi Covid-19 memicu hal positif. Salah satunya motivasi untuk bertahan (coping strategy) secara ekonomi berupa efisiensi atau sumber pendapatan baru. Wujudnya berupa tumbuhnya usaha kecil yang terutama digerakkan kaum perempuan. Berdasarkan analisis situasi ditemukan adanya usaha rintisan atau UKM yang berbasis pengolahan pangan lokal di RW 05 Kampung KB Kelurahan Gandul, Kecamatan Cinere, Depok, Jawa Barat. Namun keterbatasan pengetahuan menjadikan usaha rintisan ini belum berkembang padahal potensial. Sehubungan dengan hal ini, dibutuhkan program peningkatan keterampilan dalam hal pengemasan dan pelabelan produk pangan sehingga memiliki nilai jual yang lebih baik. Adapun tahapan pelaksanaan program meliputi pelatihan dan pendampingan dengan muatan materi pengemasan pangan, pelabelan pangan serta materi penunjang lainnya seperti aspek kesehatan dan keamanan pangan olahan. Kegiatan telah berdampak positif bagi masyarakat sasaran yaitu tampilan produk menjadi lebih menarik dan lebih tahan lama sekaligus memperhatikan peraturan pelabelan pangan dan aspek keamanan pangan. Melalui pengetahuan dan implementasi pengemasan yang menarik dan pelabelan sesuai ketentuan serta memperhatikan aspek keamanan pangan mendorong UKM yang dirintis ini mulai menjual di toko-toko daring yang sudah ada.
Kata kunci: Pengemasan pangan, pelabelan pangan, pangan lokal, kewirausahaan
ABSTRACT
The Covid-19 pandemic affected not only people’s health but also their social and economic. But on the other side has triggered positive things. One of them is a coping strategy by earning income from new small businesses. It helped the economic condition of the affected people. Initiated by women, small businesses for local food processing were growing. Based on the situation analysis, there were many new small businesses started. For instance, some new businesses or SME based on local food processing which is located at RW 05 Kampung KB, Gandul Cinere Village, Depok, West Java. However, limited knowledge makes this startup business not yet developed, even though it has potential. Therefore, an additional skill improvement program is needed such as packaging and labeling of food products so that they have a better selling value. The stages of program implementation include training and assistance for food packaging, food labeling, and other supporting issues such as health and safety aspects of processed food. The activity has had a positive impact on the targeted community, namely the appearance of the product becomes more attractive and more durable while paying attention to food labeling regulations and food safety aspects. Through knowledge and implementation of attractive packaging and labeling according to regulations and paying attention to food safety aspects, this SME started selling in existing online shops.
Keywords: Food packaging, food labeling, local food, entrepreneurship
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References
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