PRODUKSI DAN PEMUTARAN IKLAN LAYANAN MASYARAKAT SEBAGAI UPAYA PROMOSI KESEHATAN DALAM PENCEGAHAN COVID-19

THE PRODUCTION OF COMMUNITY SERVICE ADVERTISING AS A HEALTH PROMOTION PROGRAM IN PREVENTION OF COVID-19

  • Riza Hayati Ifroh Fakultas Kesehatan Masyarakat, Universitas Mulawarman, Samarinda-Kalimantan Timur
  • Ike Anggraeni Fakultas Kesehatan Masyarakat, Universitas Mulawarman, Samarinda-Kalimantan Timur
  • Reza Nur Fahmi Fakultas Kesehatan Masyarakat, Universitas Mulawarman, Samarinda-Kalimantan Timur
  • Ika Wulan Sari Fakultas Kesehatan Masyarakat, Universitas Mulawarman, Samarinda-Kalimantan Timur
  • Dewi Yuniar Fakultas Kesehatan Masyarakat, Universitas Mulawarman, Samarinda-Kalimantan Timur

Abstract

Keterlibatan masyarakat dan peningkatan literasi pencegahan COVID-19 ditingkat individu dan masyarakat menjadi salah satu isu strategis untuk mengurangi jumlah kasus positif di suatu wilayah melalui upaya promosi kesehatan. Radio spot atau iklan layanan masyarakat merupakan salah satu media yang dapat digunakan untuk promosi kesehatan dan merupakan media yang sangat efektif karena audiens diajak belajar dengan pendekatan pesan (message-learning approach). Adapun tujuan kegiatan pengabdian masyarakat ini adalah untuk menyusun dan memproduksi media audio iklan layanan masyarakat tentang etika batuk, physical distance, himbauan sosial dan hal-hal yang diperhatikan selama berada di tempat pemeriksaan COVID-19. Tahapan kegiatan yaitu tahap 1) pra-produksi (pengumpulan referensi, pemilihan talent voice dan persiapan alat dan bahan), tahap 2) produksi (recording, editing, review expert dan final production) dan tahap 3) pasca produksi atau distribusi media. Sasaran promosi kesehatan yaitu massa dan disebarluaskan melalui media sosial, radio lokal daerah (RRI Kota Samarinda), mobilisasi lintas lembaga yaitu Kepolisian Resor Kota Samarinda, serta lembaga pelayanan kesehatan yang memberikan layanan PCR di wilayah Kota Samarinda. Kesimpulan kegiatan ini yaitu telah diprodukasi lima iklan layanan masyarakat yang dimanfaatkan oleh lintas lembaga di wilayah Kota Samarinda serta meningkatkan kesadaran dan literasi masyarakat mengenai upaya pencegahan COVID-19.


Kata kunci: Iklan layanan masyarakat, Produksi media, Literasi, COVID-19


ABSTRACT


Community involvement and increasing literacy in preventing COVID-19 at the individual and community level are strategic issues to reduce the number of positive cases in a region through health promotion efforts. Radio spots or public service advertisements are a medium that can be used for health promotion and are very effective media because audiences are invited to learn with a message-learning approach. The purpose of this community service activity is to compile and produce audio media for public service advertisements on cough etiquette, physical distance, social appeals and things to pay attention to while at the COVID-19 checkpoint. The activity stages are stage 1) pre-production (reference collection, voice talent selection and preparation of tools and materials), stage 2) production (recording, editing, expert review and final production) and stage 3) post-production or media distribution. The targets of health promotion are mass and disseminated through social media, local regional radio (RRI Kota Samarinda), cross-institutional mobilization, police officer, and health service institutions that provide PCR services in Samarinda. The conclusion of this activity is that five public service advertisements have been used by cross-agencies in the Samarinda area as well as increasing public awareness and literacy regarding efforts to prevent COVID-19.


Keywords: Radio spot, Media production, Literacy, COVID-19

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References

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Published
2020-12-30
How to Cite
IFROH, Riza Hayati et al. PRODUKSI DAN PEMUTARAN IKLAN LAYANAN MASYARAKAT SEBAGAI UPAYA PROMOSI KESEHATAN DALAM PENCEGAHAN COVID-19. LOGISTA - Jurnal Ilmiah Pengabdian kepada Masyarakat, [S.l.], v. 4, n. 2, p. 197-203, dec. 2020. ISSN 2655-951X. Available at: <http://logista.fateta.unand.ac.id/index.php/logista/article/view/436>. Date accessed: 04 mar. 2021. doi: https://doi.org/10.25077/logista.4.2.197-203.2020.
Section
Articles